GoWind Shop Feature Manual
This manual is written for e-commerce operators and introduces GoWind Shop's features by business domain, helping you quickly understand what the platform can do and where an operations team handles its day-to-day work.
1. Product Management
Products and Categories
| Feature | Description |
|---|---|
| Product publishing and shelving | Product- and SKU-level publishing management; shelve or unshelve anytime to control sales |
| Attribute management | Maintain product attributes to standardize product information structure |
| Category trees | Multi-level category trees supporting complex product classification systems |
| Brand management | Brand information maintained centrally |
| SKU pricing | Prices set at SKU granularity to support differentiated selling |
Product Content Editing
- CMS-style editing: product editing follows the CMS paradigm — compose product details the way you compose content
- Rich-text details: product details support rich-text editing for image-and-text product introductions
- Translation tabs: product editing includes built-in translation tabs for maintaining multilingual content language by language
Product Search (Buyer Side)
- Full-text search: OpenSearch-based full-text product search with precise results
- Search suggestions: suggestions appear as you type, reducing buyers' input effort
- AI query rewriting: natural-language searches are rewritten into search keywords automatically, so even colloquial descriptions hit the right products
- Periodic full re-indexing: the system re-indexes everything periodically, keeping search results consistent with product data
2. Orders and Automation
Shopping and Ordering
| Feature | Description |
|---|---|
| Shopping cart | Buyers add across products and check out in one place |
| Order state machine | Orders flow through a well-defined state machine — states are clear and traceable |
| Optimistic concurrency control | Order operations use optimistic concurrency control to prevent data conflicts from concurrent edits |
Order Automation
- Automatic cancellation on unpaid timeout: unpaid orders are cancelled automatically when the payment window expires, releasing inventory and other reserved resources
- Automatic receipt confirmation on delivery timeout: if receipt is not confirmed within the window after delivery, the system confirms it automatically so orders don't hang indefinitely
- Logistics delivery linkage: logistics delivery is linked to the order state machine — shipping updates the order status immediately
Order Notifications
- In-site messages across the full lifecycle: from order placement to after-sales completion, key order milestones are sent to buyers via in-site messages
Status at a glance
Status columns across all admin modules render as colored tags, so operators can tell the state of orders and every kind of business data at a glance.
3. Marketing and Promotions
Promotion Types
| Promotion | Rule essentials |
|---|---|
| Product special pricing | Exclusive prices set for designated products |
| Store spend-and-save | Store-wide spend-threshold discounts |
| Flash sale | Time-limited rush purchases; row-level locking prevents overselling, with purchase limits |
| Group buying | Groups form with N buyers; if the group does not fill by the deadline, refunds are issued and the activity closes automatically |
Unified Pricing Priority
When a product matches multiple promotions at once, the price is taken by the following priority:
| Priority | Price type | Description |
|---|---|---|
| 1 (highest) | Group-buying price | Applied when a group-buying activity is matched |
| 2 | Flash-sale price | Applied when a flash sale is matched |
| 3 | Product special price | Applied when a specially priced product is matched |
| 4 (base) | Original product price | Applied when none of the promotions match, at the SKU's original price |
Discount stacking with a cap
Promotional prices can stack with coupons, but the combined discount is capped to prevent excessive giveaways and keep promotion costs under control.
4. Coupons and Member Points
Coupons
- Template creation: operators create coupon campaigns in bulk from coupon templates
- Claiming: coupons are issued to user accounts
- Redemption at checkout: coupons are redeemed as deductions when placing orders
- Return on refund: coupons are returned automatically when a refund occurs, protecting buyer rights
Member Points
- Earned on purchase: points are credited per rules as members spend
- Level multipliers: higher member levels earn higher point multipliers on purchases
- Points for check-ins: buyers earn points for daily check-ins
- Points for coupons: points can be exchanged for coupons, encouraging repeat purchase
- Append-only ledger: points are recorded as a running ledger that only ever grows — every entry is traceable
Member Levels
- Automatic tiering: levels tier automatically by members' cumulative payment amount — no manual work
- Benefit linkage: level determines the point multiplier, encouraging continued spending
5. After-Sales and Inventory
After-Sales Refunds
The after-sales process is a fully automated closed loop:
Buyer files after-sales → merchant approves → channel refund → inventory restocked → in-site notification → points reversed
- Buyer side: each step advances automatically after filing, with transparent, visible progress
- Operations side: only the approval step needs handling; everything after is done by the system
Inventory Management
- Append-only operation log: all inventory operations are recorded in an append-only log
- Full audit trail: every inventory change is traceable to its source, giving stocktaking and reconciliation solid ground
6. Payments and Finance
Payment Channels
| Channel | Suitable scenarios |
|---|---|
| WeChat Pay Native | PC scan-to-pay |
| WeChat Pay H5 | Launching WeChat Pay on mobile |
| Alipay | Mainstream mobile and PC payments |
| Mock payment | Built-in mock channel for demos and integration testing — no real funds move |
Payment Reliability
- Two-phase payment: a two-phase design of payment intent and payment callback keeps payment states reliable
- Self-healing reconciliation: payment reconciliation repairs anomalous states automatically
- Refund drift detection: anomalous refund drift is detected automatically, surfacing problems early
- Order-close linkage: closing an order invalidates old payment QR codes, preventing misapplied payments from scanning expired codes
Funds and Compliance
Merchant credentials
Payment merchant credentials are held by the deployer; payments go directly into the deployer's merchant account — the platform never touches funds.
Finance Tools
| Feature | Description |
|---|---|
| XLSX reconciliation export | Export financial data to XLSX in one click for offline reconciliation |
| Invoices | Supports the order invoicing flow |
| Tax rate rules | Configurable tax rate rules adapt to different regional tax requirements |
| Shipping templates | Template-based shipping configuration with automatic freight calculation by rule |
7. Content and Reviews
Product Reviews
- Threaded reviews: reviews support tree-structured replies, keeping discussions clear
- Likes: buyers can like reviews
- Merchant replies: merchants can reply to reviews, addressing buyer feedback publicly
- AI spam filtering: AI automatically identifies and filters spam reviews, easing manual moderation
8. AI Shopping Assistant
The buyer-side storefront includes a floating AI shopping assistant; buyers make purchasing decisions through natural-language conversation:
| Capability | Description |
|---|---|
| Find products | Recommend matching products from a description |
| Check prices | Look up a product's current price and promotional price |
| Check orders | Look up a buyer's order status |
| Check offers | Look up available coupons and ongoing promotions |
The AI assistant calls these capabilities in a tool loop until it can give a complete answer; combined with AI query rewriting in search, natural-language capability runs through the buyer's entire journey — browsing, searching, and after-sales.
9. System Administration
| Feature | Description |
|---|---|
| Multi-tenancy | One system supports multiple tenants operating in parallel |
| RBAC permissions | Role-based access control; operations teams are authorized by role |
| Multilingual dictionaries | UI and content languages maintained centrally |
| Task scheduling | Scheduled and periodic jobs — promotions, automation, and more — dispatched centrally |
| Audit logs | Records of logins, operations, permission changes, and data access — secure and traceable |
| Email password recovery | Password recovery via email supported |
| Login policies | Login security policies configurable |
| In-site messaging | In-site message reach to buyers |
Admin console experience
The admin console supports a dark theme, and status columns across all modules render as colored tags — more comfortable for long operations sessions and faster status recognition.
Learn More
- Online Demo: visit the demo sites and walk the core flows yourself along the recommended routes
- Product Introduction: product positioning, core highlights, and applicable scenarios